There are a multitude of lifestyle businesses that are really popping up. I know that we have covered many of the big ones such as Life Is Good, Be Somebody and Live A Great Story in the past, and they are brands that merit their worth in inspiring people to get out there and make things happen. Well, there’s another boy on the block that seems to be making some waves, and the brand is called Couraj. The brand is a beast! The small team that they have, make you think that it’s a thousand person behemoth… they work hard.
So what makes Couraj different? The theme. The other 3 mentioned previously, are all about a mushy gushy feeling of inspiration. Couraj is real. Couraj has grit. Couraj knows it’s hard. That is precisely the ethos of the company and is totally present in its gear. Couraj has a small product line of hats, t-shirts and wristbands, but what is really interesting is the newest move that the company is making- it seems that the owner of the company, Chris Dunckin is making noise about a podcast/blog/vlog. We can deduce from the most recent post he made about the brand on facebook, that couraj.com will surely become a media brand!
Its incredible to see where the brand has come from. the owner and founder has a great story. He is from Georgia and didn’t grow up rich, but not in poverty either. He was taught from his parents that hard work pays off, and a little bit of hustle will get you there. He was an all-star baseball player in college and had played the sport for years.. until he had a few bad injuries to his knee. From that point on, he felt defeated and frustrated about not being able to play baseball. Everything about his brand, resembles him. You will never see Chris as a money spewing baller at a club in the VIP section, he is more humble than that and he is just not that kind of guy.
Another awesome piece of clothing, that just happens to be new. I have hear rumblings that the founders of trunk club (yes the super successful style company that just sold to Nordstrom for North of $200 Million- If you don’t know about trunk club check it out. They pick out clothes for you that fit your style and send you a box of designer picked clothes that are your size, every month and you take what you want and they only charge you for that). This new service isn’t too far off that, but is another really cool stylized clothing idea.
It is called Chari-T’s. If you visit their website, you can see all of the information about it, but here is my best crack at it. Every month they release a T-shirt, in which 20% of the profits go to that charity of the month ( the T-shirt designs end up looking like a baseball T-shirt that looks like this one here, but the main torso part of the shirt is well designed with decals, logos and themed to the charity). For example, the most recent charity to take part, was the giraffe fund. The shirt was interestingly designed with giraffe spots and small giraffe cartoon decals that were very well done.
When you want to know about the museum of style, we want you to come here. This is where we will toss and turnover new and intriguing styles, fashion and thoughts about it.
In case you haven’t heard about it , there’s a new craze, and that craze is called Scats. It has the same allure that crocs, uggs and other fad clothings have always had, but it does so in a fashionable way. It was said that clothing megastore TJ Maxx was going to buy 100,000 Scats for the holiday… But what are they?
They are a unique mixture of scarf and a hat, melded together in a fashionable way. Talk about brilliance. How does it work. easy silly, you put the hat on your head, and a portion of the back hangs down and it allows you to pull the two ends around forming a scarf. They have multiple models with different fabric, but the most popular is the tightly knitted version. The original founder, Roth Hingham, was actually sewing them himself up until about a year ago, but he wasn’t able to sustain that and keep up with demand…
Here is another new style, becoming more popular by the minute, it seems. Corporate work attire is the same as it has always been- khakis or nice slacks, dress shirt, tie, suit jacket. Most of the materials are made with a densely cotton blend, feel heavy and uncomfortable on your body for a long time. Well, founder of Passo’s FloatPant was designed to feel like you are doing just that… floating.
What are they? They are just slacks right now, that have to look of being dressy, but are anything but. Their form is held better by the most unique polyester, nylon and spandex blend known to man. But, when we talk about quality, we arent kidding, a pair of these babies will cost you about $100. The beauty about them, is that they cross lines, in terms of who wears them. its no longer the office worker under a strict dress code, that can get away with this style pant. It is almost more ideal, for the roles that fit in between something dressy and more casual.
For example, I used to have a job in a mail center for Time Warner Cable, in El Paso. Yes, it sucked as a job. But one thing that I always hated was having to wear my nice, brand new dockers (they were good at the time), and ruin them in about a month. The job was listed as a internal, corporate job, thinking i would be doing paperwork for the mailroom, in which this wouldn’t be a problem.
If you look at other lightweight pants on the market here– you will see what I mean, that the competition is weak for Floatpant- Floatpant offers stylish value.
Here is another write-up on Ryans abroad blog, about the trend of lightweight underwear– he raves about them…
Hey There. Please get back in touch with us in a week or two. We will be getting the blog back up in running and appreciate our readers! We are coming back with a new look, and more style, all that you want! Get READY!!!!!